By Hyunsook Yun Edited by Matcha Latte Media Purchase Sakura Tea to continue enjoying the blossoms throughout the year Read “Cherry Blossoms: The Bittersweet Quality of Japan in Bloom” There are many famous places in Japan associated with cherry blossom viewing, but few that can match the impact of over 30,000 trees on a hillside [...]

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By Yuko Onishi Adapted and Edited by Matcha Latte Media Purchase Sakura Tea to continue enjoying the blossoms throughout the year Read about Yoshino in Nara, a Sakura heaven Why do people love Sakura, otherwise known as Japanese cherry blossoms? Certainly the inspiring beauty of these delicate flowers which adorn most of Japan from the [...]

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For those in the know, the richest, most delicate Japanese tea leaves come from the first harvest of the year, “ichibancha” also known as “shincha” or new tea. Obubu offers four different shincha teas from different cultivars and shading techniques resulting delicious variations of taste. Unblended and offered farm fresh, or “aracha”, this is shincha [...]

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Much thanks to Financial Times writer Kimiko Barber for introducing the Obubu Owners club (she subscribed to the Japanese version) on FT.com. “Global menu: Japanese tea, from A to Z” Financial Times (FT.com), April 7, 2012.

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This past Saturday intern Elyse served Obubu tea at TEDxKyotoChange. TEDxKyoto is a newly formed group in Japan that seeks to become a hub for ideas worth spreading in Kyoto. This is naturally the perfect place for Obubu to serve tea and share our idea of connecting tea farmers with tea lovers around the world. [...]

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While our business is to sell tea, we are also very concerned about social issues related to tea farming. This concern begins on our front porch. Wazuka, like similar rural communities in developed nations, faces many problems in an urbanizing and aging society. The aging population and long-term trend for descendants to move to the [...]

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Akky-san and his assistants, Mame-san and Supakets, have been busy planting the new baby tea trees and preparing the matured fields for the coming first flush. To prepare the team is trimming down the top of all the hedges so the first flush can have a fresh start after this cold winter. Just like harvesting [...]

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As many of you know, Obubu’s English website is managed in cooperation with Tokyo-based startup Matcha Latte Media. This partnership is an evolving one as we search for the best way for Matcha Latte Media to help coordinate Obubu’s overseas business, and we would like to tell you a little about our new workflow for [...]

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KYOTO ECO FARMER

eco farmerKyoto Obubu Tea Plantations is a certified "Eco Farmer" of Kyoto Prefecture granted as a result of our low impact agricultural practices. Kyoto Pref website (JP only)

FOOD ACTION NIPPON

Kyoto Obubu Tea Plantations is a member of Food Action Nippon (JP only), a government-organized effort to increase Japan's food self-sufficiency.